Brand Identities

We find out what makes you different and what you’re really good at and then we help you focus on that core competency. We often refer to this as brand stewardship but it can take life in many forms – from consulting on your brand to developing a marketing strategy, conducting audience research to ensuring campaigns are integrated and effective – our account team loves what they do and they apply that to your business.

Please visit the case study for the Mackenzie Valley Review Board for more information.

Lead: Bill Kellett, President

Consulting

We give you the business expertise and depth you need to succeed in your endeavours. KELLETT and it's distinguished partners have successfully consulted on a broad range of subjects. From brand audits to business plans, from governance training to strategic planning and communications and marketing plans.

Contact us to find out how KELLETT consultation services can help you.

Lead: John Westbrook, Associate

Design

KELLETT develops creative print solutions. Whether posters for community placement, cards for direct mail or report layout for stakeholder distribution, KELLETT takes every project as a unique design opportunity. For our clients, we consider ourselves stewards of their brand so when completing a design project, we draw on our client insight and knowledge to ensure brand standards are diligently followed.

Please view the Inukshuk packaging case study for the Nunavut Development Corporation to find out more.

Lead: Allison Howie, Creative Director

Integration

Integration is a beautiful piece of jargon we’ve given to include all the other services we provide. KELLETT can bring a campaign together and tailor it to the given challenge. At times we’ll need to use copywriting, event planning, video production, interactive programming, website development, photography or any one of the host of other talents our team has to bring a campaign together. The result is a perfectly coordinated campaign where the message and idea are tailored to the respective media, but that create a seamless message that reaches audiences on several touch points.

Please view the 2008 Christmas campaign case study for Northwestel to find out more.

Lead: Dave Watson, Manager Integrated Solutions

Advertising

Advertising services often start with the need to communicate a message to one region of the territories or all of them. Our clients come to us with an ad request and we work out a media plan including schedule and budget. From there we handle the ad production and placement of final artwork with the publication ensuring everything is completed in a timely manner and to the highest quality. KELLETT takes full responsibility for our advertising services and upholds the highest level of accountability if any errors in execution occur. While the North works predominantly in print, this service may also include cable and Internet advertising as well.

Please visit the campaign case study of Barry for Latitude Wireless for more information.

Lead: Marie Chenard, Production Manager

Video

Video has long been used in advertising but that doesn’t mean its simply a given anymore. The trick these days is to use video in an interactive way, weave it in and out of all media, especially online content. This cross-over has created a whole new dynamism in the advertising world, where we are limited only by the creativity and strength of our ideas. At Kellett, we don’t just offer video for the sake of saying we can, we take on projects that offer us the ability to really show off the talent of the whole team. Having assembled some of the most creative and highly qualified filmmakers here in the North, we are determined to push the limits of creativity, innovative ideas and movie magic on every project.

Please visit the Video section of the portfolio for sample videos.