“Everyone can be creative if you ask the right questions; if we’re going to have fun, we have to make it collaborative. That means our team includes our clients in the creative process.”
Bill takes a distinctive approach when problem-solving and brainstorming with clients. He always looks for ways to create integrated tactics so clients can have a two-way conversation with their audience. Ultimately, Bill helps clients understand what their audience is communicating back to them and how they can tailor their messages to respond to these cues. This approach not only makes clients more effective in their communication efforts, but also draws the most out of the tactical media available. He always considers what needs to be accomplished and then asks the question, “How can it be done in a new and better way?”