“Design and marketing can be a lot of fun, but it can also make you want to pull your hair out. At the end of the day – if you work hard – you get a great sense of accomplishment. That’s what I love.”
It’s not often a graphic designer can put together the whole picture the way Nigel does. Perhaps due to his experience as a partner in an East Coast design shop, Nigel is better described as a marketer. He pieces together his role on any given project into the broader campaign. This gives him an understanding of purpose that is a significant advantage for any project he’s a part of. Similarly, when leading the creative concept development of a project, he is a keen hunter for the idea that works across all the media tactics employed on the campaign.