How the Process Works
KELLETT has a collaborative creative process to engage and consult with clients early and often throughout the production process. This presentation is a general case and demonstrates typical project development steps. KELLETT will always accommodate and deliver work within the timeframe allocated, adjusted to the process as required. Meetings will happen in person, on the phone or via Lighthouse, our online project management portal. Furthermore, our process allows for creative participation by our clients on every project.
We start by emailing, talking to or meeting with our clients to talk about what they want to accomplish. With a clear understanding of the objectives and scope of the project KELLETT produces an estimate prior to commencing work. Estimates are subject to review the same as anything else. Therefore it’s natural to answer questions or make a revision or two before we get client approval.
Creative & Planning
With the big ideas firmly in hand, designer and writers start to work out the concepts. Research and background information are handed over from the account manager and photography acquired as needed. The art and account directors ensure that the client’s history, marketing strategy and brand standards are consistently applied. We prefer to present concepts in person, discuss the relative strengths and go over how it meets the project objectives. The account manager and designer are both there to answer any questions the client may have.
A good back-and-forth with our clients is a healthy part of any project’s development. We work with our clients to incorporate their feedback until we have final artwork ready to move forward with.
The media plan can include printing executions, advertising buys, online adaptations or any other campaign tactic. Each tactic is presented to our clients as a stand-alone project. The goal is a cohesive campaign that conveys the intended message consistently across all media. As in the refining stage, we work back-and-forth with our clients to revise and finalize each part of the campaign. Press ready files are then created and sent to suppliers and publications.
The project isn’t complete until we have it in hand or in-market. Your account manager is in constant contact with suppliers to ensure execution happens on schedule and to our quality expectations.
Once complete, our account team comes back to the client to review the successes, challenges and results of the campaign. That way we can apply these lessons to our future work.