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Hotii ts'eeda

Kellett began working with Hotiiì ts'eeda in Summer 2017. The initial project included authoring the organization's communication strategy, developing their brand, and creating their website. The communication strategy included stakeholder interviews and extensive research to inform a comprehensive strategy for communicating with the organization's stakeholders. Following the communication strategy, Kellett's creative team designed the Hotiì ts'eeda brand. The brand speaks to the connections, relationships, and knowledge translation that the organization facilitates. Finally, we planned, designed and developed the organization's website. The organization, and by extension their website, serves multiple audiences. Families, communities, healthcare practitioners, policy-makers and academic researchers will each use the site for different reasons, and a primary user experience consideration was directing users to the right information. The site's architectures makes it easy for different user groups to access information.