NDC has been a long-time client, working with us since 2001. A particularly memorable project was the Vancouver Olympics (VANOC) Inukshuk collaboration. This project involved coordinating many artists across Nunavut to create regional carvings of Inukshuks that were packaged and sold during the Vancouver Olympics. We worked closely with VANOC’s brand team to create custom packaging and design.
NDC’s marketing budget was limited and there was no latitude for mistakes. They are a small yet complex crown corporation of the Government of Nunavut. Each component of the organization has very different marketing and promotional needs and therefore the medium and the message of the overall brand have to be consistent and correct.