NWT Council of Invasive Species Branding

NWT Council of Invasive Species wants to demonstrate that the Council is an independent organization, arms-length from the GNWT and other individual decision-makers. The main goal of the organization is to increase awareness and educate residents of the NWT about the destructive impacts of invasive species, pests and pathogens have on the environment, economy, and society.

Kellett Communications developed the brand for NWT CISPP that includes the full graphic of the logo, style guides, templates, advertising templates, and website. Kellett started the process by leading an engagement session with the stakeholders involved in the project. Through the consultation and research, the creative brief that identified what the brand needed to capture was developed. Kellett delivered a clean and visually appealing, engaging, professional brand design and website with the Northern audience in mind