Ryerson University’s Magnet Campaign

Ryerson University’s Magnet Campaign
Ryerson University’s Magnet Campaign
Marketing & Strategy
Location
Northwest Territories, Nunavut, Yukon
Project Summary

Magnet is a digital social innovation platform, founded at Ryerson University. Through the Magnet Network, the goal is to accelerate inclusive economic growth for all and to bring together businesses, job seekers, and communities to foster inclusive economic growth.

Approach

Kellett Communications was responsible for promoting Magnet’s programs through strategic marketing initiatives, creative and meaningful brand content and messaging and coordinated media management using established brand architecture.

Kellett initially developed a Buyer/Audience persona through engagement research and stakeholder sessions, and with the outcomes used for establishing the strategic campaign plan, creative assets, radio advertising, Digital Advertising (Facebook, Instagram, Google Ads, YouTube).

Results

The campaign accumulated over 1.2M+ Impressions and 200k Reach for Facebook/Instagram advertising.

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