We Need to Talk about this Stuff

Client Needs

• HSS required a suite of 13 videos of varied length that use new and existing footage with the addition of animated components to each. The goal of the videos is to provide NWT residents with guidance through life experiences and scientific facts to help them cope with the different levels of substance use.
• The existing footage is a collection of seven unpublished stories of individuals and their personal journey with substances. Raw footage ranges between 30-40 minutes.
• To help promote the initiative, HSS also required a suite of communication materials with consistent look and feel (i.e., digital and print advertising, poster series, audio for radio, etc.).

Approach

Today’s Northern audience is overwhelmed with more information than any time in history.  Kellett understood that to make stories on substance abuse more effective and memorable, the use of animation/motion graphics is critical. With the use of today’s most advanced technologies and tools, Kellett ensured that each production we deliver takes full advantage of motion design elements to keep audiences engaged. Additionally, Kellett used storytelling that drove engagement; no matter the platform, purpose, or audience of the videos, it should always tell a story and can take your audience on a journey that will resonate with the overall campaign. This is key if you want your audience to become invested in your key messaging.

Kellett initially developed a communications strategy that included scripts and storyboards for a variety of videos of varied length (Teasers and Montages) that used new and existing footage with the addition of animated components to each. The whiteboard or illustrative style animations were integrated into the existing and new footage shot by Kellett. 

The goal of the videos is to provide NWT residents with guidance through life experiences and scientific facts to help them cope with the different levels of substance use.