ProcessCharts3

Our process

 

Our process is fluid, which means that depending on the scope of the project and what type of work is involved, we’re constantly learning, innovating and finding better ways of getting to where we want to go. Whether it’s branding your business for the first time, building a responsive website or simply updating business collateral, the process is not written in stone.

What IS written in stone is that every project starts with you. We start by discovering who you are, what your company does, who your current clients are and what your target audience is. Extra care taken during this step pays off exponentially in later stages of the process, right up to execution and follow-up, helping build momentum as we work to achieve your goals..

Kellett Services

Consulting and Strategy

Getting your strategy right and accurately measuring your performance is critical for success when developing policy and procedures, launching a new product or refreshing an existing service. Whether it’s brand audits, strategic overviews, business, marketing or communication plans—we have a team of professionals with the business acumen to help you reach your goals and make your endeavours flourish.

Example Outputs

Strategy and Campaign Development: Branding, Campaign and Campaign Series Plans, Target Audience Profiles/Audience Research, Market Research, Methods Research, Creative Concepts, Cross-Channel Tactics

Strategic Planning: Strategic Business Development Plans, Evaluation Frameworks, Project Plans/Goals, Desired Outcomes, Target Audiences, Parameters, Available Resources, Timelines, Pre-Post Analysis, Surveys, Focus Groups, Beta Testing, A-B Testing

Media and Public Relations: Media Relations Plans, Public Relations Plans, Integrated Public Relations-Marketing Plans, Media Scanning, Social Media Scanning, Strategy Development, Event Planning and Management

Interactive

It’s a fact of life that in order to reach people today you must have a presence online. We consider the latest trends and conduct focused audience research in order to build or refresh strategic online platforms for your business or organization. Our information architecture experts design the best possible user experience by drafting well-planned site maps, wireframes and user flows. We can then build high-performance websites with tools that help your operations be more effective. We are experts in Drupal, a content management system (CMS) that makes your website easy to update, manage and totally responsive—working and looking great on desktops, tablets and smartphones.

Example Outputs

Web Development: New Websites, Added Functionality, Custom Applications/Domain Names, Page Layouts, Navigation Plans, Content Development, Programming, Hosting

Internet Marketing and Advertising: Social Media Marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), Directory Listings, AdWords, Venue Placement/Audience and Keyword Research, SEO Copy and Technical Editing, Directory and Venue Research, Media Buying, Monitoring and Management

Social Media Engagement: Strategy, Campaign Integration, Ad Integration, Engagement Management/Research, Registration, Graphic Design, Monitoring, Analyses

Creative

Your brand is not just a logo and a tagline. It’s the way you conduct every aspect of your business—it’s your values—perhaps your lifestyle. We learn everything we can about your organization to truly understand how to build and manage your brand. From visual identity guidelines and style sheets to every piece of your organization’s collateral, we keep all the pieces working together to make sure your message is clear.

Advertising your products and services is not as simple as buying a spot in the newspaper anymore. Today’s market is flooded with ads clamouring for your attention, so it is crucial that your message stands out. Our creative team brings your story to life—engaging your audience and connecting them to your brand. Thought-provoking imagery and clever content is designed to stay true to your campaign’s strategy and have maximum impact in your chosen medium.

Example Outputs

Graphic Design and Illustration: Logos, Campaign Identities, Web User Interfaces, Ad Templates, Single and Multi-language Print Layouts, Multi-media Templates, Images, Videos/Colour Psychology, Appeal Factors, Computer Generated Graphics, Hand-drawn Illustrations, Photography, Videography

Copywriting: Copywriting, advertising copy and headlines, editing, proofing

Print Marketing and Advertising: Brochures, Posters, Ad Mail, Display Advertisements, Banners

Project Management

Our account and project managers are equipped with the latest management tools and have great attention to detail when creating estimates, schedules and project specific workflows that ensure all information is approved as mandated. More importantly, they coordinate our various teams, resolve conflicts and tailor communications to all stakeholder groups—conducting a symphony of many different elements toward achieving the clients’ goals.

Example Outputs

Production and Deployment: Printing, Media Placement, Direct and Database Marketing, Ad Mail, Email Marketing/Cost-benefit Research, Bulk Buying, Branded Products for Retail or Giveaways